This law firm was built for the horse world.

PURE Equine Law is a boutique legal and advisory firm led by award-winning lawyer and founder, Emily Purvis.

The horse world is unlike any other. Activities involving horses are high-risk, heavily regulated and deeply technical. Whether it's liability in stables and sales, insurance and risk management for event organisers and riding schools, or navigating the Rules of Racing and syndicate regulations - this is a niche that benefits significantly from a lawyer who knows the terrain.

With a background in top-tier commercial law and a lifetime spent with horses, Emily founded PURE Equine Law in 2021 to serve the unique needs of Australia’s equine sector.

With deep sector expertise, we specialise in supporting businesses involved in providing horse-related goods and services across the equestrian, racing, breeding, veterinary, retail and technology industries.

We also advise clients across the broader active recreation and sports industries, including sporting clubs and associations, adventure tourism operators and other high-risk activity providers.

Emily Purvis

“I grew up with horses and started riding at three years old. I wanted to combine the two worlds I know best - law and horses - to support the businesses shaping the future of Australia's equestrian and racing industries”.

Founder, Emily Purvis.

  • Excellence

    We deliver legal work of the highest standard. Every document, piece of advice and strategy is prepared with care, precision and top-tier expertise.

  • Partnership

    We build close, long-term relationships with a small number of clients. We are committed to being available, responsive and dedicated as part of your team.

  • Insight

    We combine legal expertise with deep industry knowledge. Our understanding of your world allows us to offer strategic, relevant and forward-thinking advice.

Emily Purvis

FOUNDER & PRINCIPAL LAWYER

An award-winning lawyer and founder, Emily is recognised for her leadership in legal innovation and for establishing PURE Equine Law as a leading national practice.

Emily began her legal career at top-tier international law firm Herbert Smith Freehills in 2017. She practised in Perth, Melbourne and Hong Kong and gained experience advising on corporate governance and regulatory matters, complex commercial litigation, financial services regulation, insurance disputes, employment law and corporate transactions.

A lifelong horsewoman, Emily started riding at 3 years old and went on to become a regular competitor in state dressage events. Drawing on three decades of experience inside the equestrian industry, top-tier legal experience and strong commercial insight, Emily founded PURE Equine Law in 2021 to provide legal services exclusively to the equine sector. She advises on matters including liability and risk, disputes, business structuring and regulatory compliance - grounded in a deep understanding of the industry’s unique challenges.

Emily’s work with PURE Equine Law has received significant national recognition. In 2025, she was named a winner of the Business News 40Under40 award and received the Professional Services category prize, recognising her as one of the state’s leading entrepreneurs and future business leaders. She was a finalist for Sole Practitioner of the Year at the 2024 Lawyers Weekly Australian Law Awards, placing her among the top 10 solo lawyers nationwide. In 2023, she received the Lawyers Weekly 30Under30 – Sports and Entertainment award, recognising her innovation and impact in the delivery of sports law in Australia.

Alongside her legal practice, Emily has led the way in legal education for the equestrian industry. She was selected to present at Equitana Melbourne in 2024 and her digital legal content has reached over 100,000 people – approximately 25% of Australia’s equestrian market.

Emily also serves on the board of Pony Club WA, where she contributes legal and governance expertise to one of Western Australia’s largest equestrian sport organisations.