PURE Equine Law is a legal and advisory firm focused on commercial law, governance and risk, with deep sector expertise in the equine industry.
We advise leaders, boards and organisations operating in high-risk and highly regulated environments.
We are engaged where decisions carry legal, financial and reputational consequences, including governance design, liability exposure, regulatory compliance and periods of strategic change.
The firm has experience advising equestrian and racing organisations, boards, event operators and equine businesses across Australia. We also advise clients across the broader active recreation and sports industries, including sporting clubs, associations and operators in high-risk activity sectors.
Engagements range from discrete advisory matters and contract projects to long-term external general counsel support for organisations requiring ongoing legal and governance oversight.
Our values guide how we advise, partner with and support our clients.
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Excellence
We apply disciplined legal judgment and technical rigour to every matter, with a focus on clarity, precision and robust decision-making.
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Partnership
We work alongside a small number of organisations in long-term advisory relationships, providing continuity, discretion and trusted counsel over time.
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Insight
We bring sector-specific understanding to legal and governance issues, enabling advice that reflects operational reality and long-term risk.
PURE Equine Law is led by Emily Purvis, an award-winning lawyer and founder with deep sector expertise across the equestrian, racing and equine services industries.
Emily’s work spans strategic advisory, complex risk and liability matters, commercial disputes, governance frameworks, business structuring and regulatory compliance.
She is known for her calm, practical approach to complex legal and governance issues.
Emily has been nationally recognised for her leadership in business and law, including being named one of Australia’s top 10 sole practitioners (2024 and 2025) and receiving the Business News 40under40 Professional Services Award in 2025.
Emily trained and practised at a top-tier international law firm prior to founding PURE Equine Law in 2021. She holds degrees in law and commerce.