Legal services and strategic advisory
for high performance organisations in equestrian, racing and sport.
PURE Equine Law is a boutique law firm led by award-winning lawyer and founder, Emily Purvis.
With deep expertise in equestrian, racing and sport, we support high-performance organisations through tailored legal solutions and long-term advisory partnerships. From contracts and compliance to external general counsel services, we help established organisations and growing businesses in high-risk industries manage legal exposure, meet regulatory requirements and identify strategic growth opportunities.
Legal expertise. Strategic insight. Trusted by leaders in the equestrian and racing world.
We help equestrian, racing and active recreation businesses across Australia manage legal risk, resolve issues and unlock strategic growth. We specialise in supporting:
event operators and organisers.
race clubs.
equestrian clubs and associations.
stud farms and thoroughbred breeders.
sales agents and syndicators.
agistment centres and training stables.
horse riding schools and tour operators.
veterinary and animal health businesses.
national equestrian brands and service providers.
sporting organisations and other high-risk recreation operators.
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Legal services
Tailored legal advice and support across commercial, employment, sports and regulatory matters. We assist with contracts, disputes, compliance, debt recovery, IP and privacy – helping businesses and organisations operate with clarity and confidence.
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Risk and liability advisory
Clear, practical guidance to help identify, manage and reduce legal risk. We offer risk audits, waiver reviews and insurance-readiness support to strengthen legal protection and support safe, best-practice operations.
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External General Counsel
Ongoing legal support for organisations seeking a trusted legal partner. We work closely with directors, boards and leadership teams to deliver strategic legal insight, manage overflow work and help navigate challenges as they arise.
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Training & education
Practical legal training for members, volunteers, staff and boards. We deliver workshops tailored to your organisation on topics such as work health and safety, liability, risk management, compliance and more. Emily’s legal education work has reached over 100,000 people and was presented at Equitana Melbourne 2024.
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Strategic & business advisory
Legal and commercial guidance for founders and leadership teams. We support new ventures, scaling businesses and evolving ideas. Emily brings award-winning entrepreneurial insight, legal expertise and deep industry understanding to help ambitious clients identify opportunities and grow.
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Legal consulting
Project-based legal support for law firms working in equine, racing and other high-risk or highly regulated sectors. We assist with overflow matters, provide subject matter input, or act as co-counsel.
About Emily.
An award-winning lawyer and founder, Emily Purvis is recognised for her leadership in legal innovation and for establishing PURE Equine Law as a leading national practice.
Drawing on three decades of experience inside the equestrian industry, top-tier legal experience and strong commercial insight, Emily founded PURE Equine Law in 2021 to provide legal services exclusively to the equine sector. She advises on matters including liability and risk, disputes, business structuring and regulatory compliance - grounded in a deep understanding of the industry’s unique challenges.
In 2025, Emily was named a winner of the Business News 40Under40 award and received the Professional Services category prize, recognising her as one of the state’s leading entrepreneurs and future business leaders. She was named a finalist for Sole Practitioner of the Year at the 2025 and 2024 Lawyers Weekly Australian Law Awards, placing her among the top 10 solo lawyers in Australia two years running. In 2023, she received the Lawyers Weekly 30Under30 – Sports and Entertainment award, recognising her innovation and impact in the delivery of sports law in Australia.
Emily also serves on the board of Pony Club WA, where she contributes legal and governance expertise to one of Western Australia’s largest equestrian sport organisations.
